A Los Angeles based event and media collective producing culture-first experiences that connect brands, Creators, and communities

Our Work

Children playing street soccer at night with a crowd of spectators behind metal barricades and a yellow tent in an urban area.

Broadway Night lights

People gather around tents with banners that read 'Karen Bass, Mayor of Los Angeles' in front of a building decorated with holiday wreaths.

Justice Fair

Crowd at a fairground with a large Ferris wheel under a clear blue sky.

Latino carnaval

Two men on stage sitting on chairs, speaking into microphones, with a large poster in the background. The poster features a silhouette of a person's face and the name 'Hemilio', dates, and various names, suggesting an event or tribute.

Arte y alma

The Road To Fifa World Cup ‘26

Los Angeles will be at the epicenter of the 2026 FIFA World Cup. As a global city shaped by sport, culture, and multicultural communities, LA is uniquely positioned to lead the conversation as the world turns its attention to soccer.

For LA brands, the opportunity goes far beyond match-day moments. The World Cup will amplify the city’s influence—fueling year-long cultural momentum across neighborhoods, creators, fans, and communities that already live and breathe the game. Brands that show up with authentic, soccer-first content rooted in local culture will stand out and connect meaningfully with diverse, youth-driven audiences.

2026 is a chance for LA brands to represent the city on the world’s biggest stage. Those who invest early in culturally fluent storytelling, community partnerships, and on-the-ground activations won’t just participate in the moment—they’ll help define it.

Leadership Team

A young man with short dark curly hair, smiling, wearing a black T-shirt that says "SUEÑO BUILDING BRIDGES" and a silver chain necklace, standing against a plain white wall.

Sal Roses

New Business Manager

Leads new business development by identifying growth opportunities and building strategic partnerships aligned with Sueno’s mission and culture. Drives revenue and long-term value through thoughtful outreach, relationship building, and deal execution

A smiling young man with a beard standing against a plain white wall, wearing a dark gray T-shirt that says 'SUEÑO BUILDING BRIDGES'.

Richard Molina

Operations and Logistics

Oversees day-to-day operations and logistics to ensure Sueno’s programs, events, and partnerships run seamlessly from planning through execution. Aligns internal teams, vendors, and resources to deliver efficient, high-quality outcomes at every level

A man with dark hair and a beard standing against a white wall, wearing a beige t-shirt with the words 'SUEÑO Building Bridges' printed on it.

Alex Montiel

Finance and Compliance

Oversees financial strategy, budgeting, and compliance to ensure Sueno operates with transparency, accountability, and long-term sustainability. Manages risk, reporting, and governance while supporting informed decision-making across the organization

A smiling man with a mustache and short dark hair, wearing a beige T-shirt with the words 'Sueño Building Bridges' and a thin chain necklace, standing against a plain white wall.

Yeyson Caballeros

Marketing Director

Los Angeles–based media strategist and creative producer working at the intersection of culture, sport, and community. He specializes in building media-led campaigns and live experiences that help brands connect authentically with diverse audiences